Toyota's Stage Is Huge, How Big Is Wen Dali's Heart?

When Toyota returned to the world's No. 1 sales position, the exclusive fuel vehicle advantage brought by the hybrid technology seems to have made Volkswagen lose the opportunity to challenge again. In the new electrified market, the competition between Toyota and Volkswagen has only just begun. Start.

In the North American market, where General Motors and Ford are the two giants, Toyota has just squeezed out all its rivals to the top of the sales list. This may be the most powerful silent resistance to the "brake door" incident that year. Toyota and Lexus, gasoline-electric hybrid and pure electric will become strong barriers to this market.

In the world's largest auto market, Toyota China is using rapid growth to fill the gap between production and sales that has been left behind for years due to hesitation. In 2022, North and South Toyota is expected to simultaneously achieve production capacity and sales of one million vehicles, but this change actually only happened in these 3-4 years.

In addition to the TNGA architecture and a full range of hybrid models, Toyota's luxury brand, Lexus, has not been able to achieve domestic production. production.

At a time when the market share is expanding at the rate of two new cars every year, the gasoline-electric hybrid technology and pure electric vehicles are about to be launched. At the moment when the biggest rival of Volkswagen is overwhelmed by electrification, Toyota's stage in China is being infinitely magnified.

Toyota's two vehicle joint ventures in China, GAC Toyota, as a latecomer, is challenging the status of Toyota's brand sales spokesperson that has been occupied by FAW Toyota for many years. Unlike FAW Toyota, there is only Toyota behind it. GAC Toyota has the endorsement of the two parent companies of GAC Group and Toyota.

In this context, as the latest head of GAC Toyota, is Wen Dali seeking stability or change? Behind him, GAC Autonomous and Toyota are at the best level of development in history. Under the superposition of these two big stages, if GAC Toyota is still the former GAC Toyota, or even competes with FAW Toyota, it seems to be insufficient.